What is a sports management major?
If you’re passionate about working in sports but don’t see yourself as a pro athlete, a sports management major could be your move. It’s all about blending business, leadership, and communications to make the sports world run smoothly. Think of it as the behind-the-scenes magic that makes every game, tournament, and sports event possible.
Sports management vs. kinesiology
Quick heads up: sports management isn’t the same as kinesiology. Kinesiology is about the science of movement and exercise, while sports management focuses more on the business side of athletics. Both are valuable, but it depends on whether you’re into science or strategy.
Types of sports management
The field covers everything from managing pro sports teams to running community rec programs. Some students lean into sports marketing, while others focus on event management, athletic administration, or facility operations. The cool part? You can tailor the degree to your vibe.
Common courses and specializations for sports management majors
Expect a mix of business courses and sports-specific classes. Typical subjects include:
- Sports law
- Sports finance
- Ethics
- Event management
- Marketing
Many programs also let you pick a specialization, like sports analytics or global sports, to give your degree extra focus.
Popular double majors or minors for sports management majors
Pairing sports management with something like business administration, communications, or kinesiology can give you an edge. These combos help you stand out when applying for competitive jobs in sports.
Top career paths for sports management majors
Graduates with a sports management degree find themselves in roles like:
- Sports agent
- Event coordinator
- Athletic director
- Facility manager
- Marketing executive
Some also branch into areas like sports analytics, athlete representation, or nonprofit recreation programs.
Networking in the sports industry
Let’s be real: landing a dream job in sports is often about who you know. Joining student orgs, attending conferences, and staying connected with mentors can help open doors. Many schools also host alumni events that make it easier to find your in.
Internships with teams, leagues, or organizations
Hands-on experience is the real MVP here. Many programs connect students with internships at pro teams, college athletic departments, or big-name organizations. These opportunities can help you network and figure out what area of sports you’re most into.
How much can I earn with a sports management degree?
Pay in the sports world can vary a lot. Entry-level jobs might start in the $35K–$45K range, while sports agents and executives can pull six figures. Experience, location, and networking often determine how quickly you climb the ladder.
Source: U.S. Bureau of Labor Statistics, April 2025
Is sports management right for me?
If you love sports but thrive more in planning, organizing, or leading, then yes—this major could be a perfect fit. It’s best suited for people who enjoy fast-paced environments and aren’t afraid to hustle for opportunities.
Notable schools for sports management majors
Some schools known for strong sports management programs include:
But plenty of universities nationwide offer excellent programs, find one that fits your goals using Scout College Search.
Scholarships for sports management majors
If you're interested in a degree in sports management, we have tools and resources to help. Use Scout College Search to find schools that match your goals and to find scholarships based on your skills and interests. You can also explore a range of , including scholarships for sports management majors—and easily apply for Sallie's .
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